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The Marvel Legends line is a spin-off of the Spider-Man Classics line also produced by Toy Biz. At its inception in 2002, the Marvel Legends line took over the clamshell packaging and the included comic book that had shipped with the Spider-Man Classics line. The first Marvel Legends series included representations of the Hulk, Captain America, Iron Man, and Toad.
Beginning January 1, 2007, Hasbro was the new license holder of the rights to produce toys and games based upon the Marvel Universe, while Toy Biz was renamed Marvel Toys. The new Hasbro packaging did not include a comic. In recent years, production on the Marvel Legends line slowed down to the point that it was rumored it would be cancelled, but Hasbro employees revealed at the 2010 San Diego Comic-Con that due to fan requests and upcoming movies based on Marvel characters, the line would be making a comeback in 2012, and in January 2012, Marvel Legends returned to store shelves. At the 2013 San Diego Comic Con, Hasbro announced Marvel Legends would be re-branded into lines specifically for the Marvel Cinematic Universe.